Grassfed Alliance recently embarked on a market research project to reveal what consumers, retail buyers and others find most important when choosing grassfed and regenerative products. The goal of the research was to help farmers, ranchers and brands understand which parts of the complex story of regenerative agriculture resonate most deeply. This research was completed in the fall of 2020.

To see the results of this research, and hear about Grassfed Alliance’s plans to utilize them, please contact James O’Donnell at