A Better Way

Our mission is to promote grassfed meat and dairy products that meet Authentic Grassfed Principles.

For grassfed farmers and ranchers, delicious meat and dairy products are just one of the many happy results of raising animals in close relationship to the land. An Authentic Grassfed supply chain strengthens the ecosystems and economies that our communities will rely on for generations to come.

Authentic Grassfed

Producing Authentic Grassfed meat and dairy requires a regenerative approach, in which animals maintain a 100% grass- or forage-based diet for their entire lives, every season of every year. Farmers and ranchers employ practices that ensure animal welfare, benefit the land, and support transparency.

What we do

The Grassfed Alliance is an initiative of the Farmers and Ranchers Marketing Innovation Network, a program of the Good Meat® Project, a national nonprofit whose mission is to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people.

Collaboration is core to our mission at the Grassfed Alliance. We work on behalf of Authentic Grassfed farmers and ranchers to help them tell their stories and market their products. We build tools to help buyers better understand what Authentic Grassfed means. We also convene leaders, gather insights, and find ways to better tell our collective story and uplift the industry as a whole.